What job will ever be able to compete with leading Pinterest? But when I think about how to create a life that I love, one thing is clear to me: I really, really want to grow as a designer and product builder. This chance for me to learn alongside the very best at their craft is a tremendous opportunity. I want to thank each person reading this for choosing to make our mission and our company the place you invest your time, energy and creativity.
The best part of this past decade for me has been getting to work alongside so many extraordinary people: extraordinary in their talent, their hard work and their intellect, and also in their character, their values and their heart.
Ben: You especially. Your integrity, your resilience, your unbelievable work ethic, and your childlike love of apps and the internet has made you the very best partner—and friend—I could ever have asked for. You know the best thing about founding a company? You get to build your dream place to work. Hi Team, I write to share some bittersweet news: Evan will be stepping away from his day-to-day work at Pinterest.
The full message read: Thanks, Ben. Pinterest has been the gift of a lifetime. We are not perfect, but we care. The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors and travel, so there are touch-points for a huge variety of users. Ready to start Pinning? If you have a personal profile, you need to log out of it before you can create a new account. Fill out details about your business and the person who will manage the account.
If you already have a personal account and want to make the move to a Pinterest for Business account, making the switch is easy! First, log in to your profile. You can also follow this link to convert to a Pinterest for Business account. Did you know that Later is now an official Pinterest Marketing Partner? That means you can manage and schedule all of your Pinterest posts through the Later app! Setting up your Pinterest scheduling with Later can help save you time, and keep your visual content looking beautiful and consistent.
You can go from Pinning a picture of a dreamy villa in Tuscany to organizing a 3-week trip to Italy, complete with packing hacks, outfit plans, eating out guides and Italian lingo cheat-sheets. Similar to a Google search, once a user types a search term in the Search bar, Pinterest dishes up the best results for that keyword.
Pinterest will also help narrow your search by adding suggest keywords and topic areas along the top of your search results. Pinterest is all about finding new inspiration and ideas on the topics that interest you. Your Pinterest home feed is a collection of Pins saved by the people, topics and boards you choose to follow. Your Pinterest home feed also includes Pins inspired by your boards or your recent activity to help you find similar Pins you might like.
Your home feed is also completely personalized to your existing tastes and behaviors. This means the more time you spend Pinning and following new accounts, the more your home feed will show you. It will be full of content that specifically suits you and your interests! Similar to the Explore page on Instagram , this page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest. Just tap on the compass icon on the bottom of your app screen, or in the top right-hand corner of the desktop version.
This page also appears on chronological order so you can keep up with any new posts by accounts and boards that you follow. Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them. For example, if you were a travel company, you may want to create boards for the key destination that you serve, or dedicate a board just to travel trips.
The world of Pinterest revolves around high-quality images called Pins. Every Pin can link back to the website it was sourced from, like an online store, magazine, blog or company website.
For that reason, having eye-catching Pins with informative captions is the best way to generate a strong following for your business on Pinterest! You can also click the Pin if you want to see more details, like the caption and related Pins. Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.
From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.
Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice. Sometimes Pinners even plan three to four months in advance of events. Pinners are known to generate a flurry of activity as they get into the holiday spirit. Christmas, of course, is always a major event, drawing 33 million Pinners and generating million pins every year.
Create on-brand holiday content and share it with relevant keywords and hashtags. Pinterest includes popular search terms for each event in the planner. Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
Make sure to also link to Pinterest in the bios of your other social accounts. With the Save button , visitors can also share any image from your website on Pinterest, making them ambassadors for your brand. ELLE Germany added the Save button on their web and mobile sites and in just one month found that three times as many Pins were being shared from its site.
Doing this will also provide website analytics, allowing you to get a better sense of what visitors are saving from your website. Another way to integrate your Pinterest account with your website is with widgets. In addition to the Save and Follow button, you can embed Pins, showcase your profile, or display a board on your website.
Website visitors who have Pinterest accounts will be more compelled to follow you after seeing these previews of your Pinterest content. Much like QR codes, Pincodes are designed to help people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or any other merchandise. A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin.
If you have a social media budget to work with, Promoted Pins are a great way to increase exposure. Your Promoted Pins will appear just like regular pins in the feeds of more Pinners. Actalike targeting will help find users that reflect the interests and behaviours of your most valuable customers. Engagement targeting is a good way to connect with Pinners who have already engaged with your brand.
Brands can upload website visitor lists, newsletter subscriber lists and CRM lists to connect with pre-existing customers on the platform.
Create a contest with a follow on Pinterest as an entry requirement.
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